Teaching Beyond the Boardroom

Teaching Multimedia Marketing at Benilde hits different than corporate training—students aren't paid to listen, so keeping them engaged takes real connection. This World Teachers' Day, a marketer-turned-educator reflects on why teaching Gen Z is an awe-inspiring two-way street, proving you never stop learning—even at 50.

10/14/20261 min read

love to learn pencil signage on wall near walking man
love to learn pencil signage on wall near walking man

I’ve mounted workshops for corporate peers, trained sales teams, and echoed brand frameworks to my marketing colleagues—but teaching Multimedia Marketing at De La Salle - College of Saint Benilde is a completely different ballgame.

When you train co-workers or juniors, their jobs are on the line. They pay attention because they have to. Students? They aren't being paid to sit there. The game changes completely. Keeping them engaged requires actual connection. In my face-to-face classes, I live for the raw, physical reactions when we break down why Tropicana’s infamous repackaging lost millions overnight. Online, it's a totally different dynamic—the chatbox becomes a vibrant space where students feel even freer to speak their minds.

More than anything, I’m in constant awe of their creativity. Gen Z gets a lot of labels, but teaching them has shown me firsthand how incredibly passionate, authentic, and driven they are.

This World Teachers' Day, let’s appreciate everyone who has enlightened us. It doesn't have to be someone behind a podium; it can be anyone who expanded the way you see the world. In my case, my students end up teaching me just as much as I teach them.

LEADGR Insight: Never stop learning. At 50, I’m still as much a student as I am a teacher. You only stop growing when you stop being curious about the world around you.

#WorldTeachersDay #MarketingEducation #GenZ # Benilde #ContinuousLearning #PODs #LEADGR

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