Audit Your Product Before You Promote: Don't Try to Defy Gravity

You see the massive buzz around Wicked? That's Promotion (P4) at full throttle—all the budget, stars, and hype trying to make the product "Defy Gravity."

But here’s the lesson I’ve learned over decades: P4 is a magnifier, not a miracle.

If your Product (P1) (the movie, the service, the software) is boring, confusing, or just a little messy, all that marketing budget simply pays for the funeral, accelerating its failure. You can’t promote your way out of a flawed core offering.

LEADGR Insight: The only thing that truly allows a business to "Defy Gravity" is an undeniably excellent Product (P1). Audit your P1 ruthlessly first.